Hi! My name is Melissa Alkema. I grew up in Hamilton, Ontario and currently reside in Guelph, an hour north of there. I have a Bachelor’s Degree in Fine Arts with a focus on New Media from Ryerson University in Toronto. The program taught different technologies with the intent on using them for art - graphic design, web design and development, sound design, film, photography, and even simple robotics. On the personal side, I’m a wife to Gerald and a mom to twins Micah and Levi. I’m a Pixar geek, and wanted to work for them when I was younger. (I even kept a newspaper ad from when they were hiring following the success of their first few films.) I taught myself to knit and crochet, and can play the violin. I hate coffee... Give me a frappucino and I’m happy.
I completely redesigned SewEtc's website from the ground up. It is built using Zurb's Foundation framework and the ExpressionEngine Content Management System. The home page features real-time updates from their social media. The website is fully updatable by owners Nick and Erika and their staff. You can view the website here.
SewEtc needed rebranding following their decision to shorten their store name from Sewing Machines Etcetera. The script font and the thread ends give a nod to their mostly-feminine client base, while the sans serif font and muted colours keep the logo neutral.
This logo was created as a concept for a newly established church. The dove represents the freedom of redemption. The bold serif font portrays boldness and permanence.
This logo concept portrays the letter 'M' within the three trees. The leaves of the trees look painted, showing the artistic nature of the company.
This personal project contains 3 contact icons in 3 different styles. The rounded rectangle was used as a base for each of the icons to create cohesion.
This flyer was created for the Barnabas Group of Christian Bookstores in Southern Ontario. The products were given a 3D treatment and layout to create interest. The project also included imprints for each of the stores, point-of-purchase items, and posters for promotion purposes.
This collection of wedding invitations shows a diversity of styles. Each wedding invitation was created for a specific couple, however names and dates have been changed to protect their privacy.
This is a booklet containing 6 knitting patterns created by knitwear designers associated with Oakville's Spun Fibre Arts knitting store. The colour theme of the patterns was spices, so each pattern was given a spice to feature. Due to the patterns being offered for sale on Ravelry, only the intro pages are featured. The pattern booklet can be purchased here.